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January 2019

11 Jan

Azucena,Brand Repositioning

Named after the gypsy in the Italian opera Il Trovatore, Azucena was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua. The three architects, all based in Milan, created the brand to bring together a number of collections to furnish buildings they had designed. Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and...
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