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25 Nov

Cuprum,Precious & Exclusive

C uprum is a contemporary and inspiring collection of textiles especially suited for the luxury and hospitality industries. Cuprum has been created as a result of our constant search for unique and unusual materials. An eye-catching copper fabric it combines the sheen of metal leaf with the softness of an exquisite woven textile. The uniqueness of the Cuprum collection is the result of innovative production methods and weaving techniques developed by SoFarSoNear Studio. Fabric colour palettes options include gold, copper, titanium, black, rose and salmon. Cuprum is flame retardant and highly resistant, thus making it an ideal fabric for use in commercial or hospitality environments.SoFarSoNear is also expanding its copper collection in collaboration with leading Italian architects...
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25 Nov

LLAB,A New Brand

The history of the company Luigi Lovato dates back to 1970. Since the beginning, the company was recognized as a reliable partner for the development of products having a high content of craftsmanship and quality. In 2017, the management's new vision was translated into design by SoFarSoNear. An art direction project that started with the repositioning of the brand, resulted in the development of a new consistent brand, LLAB and translated into a new line of furniture. Our passionate search to interpret the needs of contemporary living in a way that is original and unique, was the driving force behind the project.

Our aim is to leave a sign in design , where still people, ideas and material matter.

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24 Nov

Azucena,Bespoke Textiles

A zucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. The brand was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua, who did bring together a number of collections to furnish buildings they had designed. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and harmony of intent. The brand required a refinement, in order to re-establish its fortune in the XXI...
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23 Nov

Viaggio nel Giardino Magico of A.Salvati

K nown architect and designer Alberto Salvati draws inspiration from the pictorial works of children. Through a creative process called frottage, in which the architect gives character and expressiveness to the design, he creates real artistic works. SoFarSoNear has translated two of them into precious hand-knotted rugs, that are one off pieces. The colors and shades of light are the result of a wise use of different yarns such as wool, silk and viscose. Another distinctive element is the three-dimensionality of houses and objects, an effect created by playing with different heights of the pile. Designing a rug is a process that requires particular skills and know-how, but to transform an art work into a rug keeping...
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23 Nov

Upholsteries featuring Satin & Chenille

I n recent past, flameretardant fabrics were considered low quality, featuring rather style free design and raw finishes, therefore not suitable for nice interiors. This is not true today, especially for Trevira yarns. One of the effect we have applied on SoFarSoNear textiles suited for upholsteries, is satin combined with chenille. A geometric pattern brings an element of dimensionality to the fabric. Classic patterns like stripes have a contemporary look thanks to the subtlety of colour gradations and the textural quality of the fabric.

Aesthetic and functionality. Safety and comfort for stylish interiors. Fabrics that perfectly fit in elegant homes and hotels.

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22 Nov

Etoile,a fascinating mesh

Etoile is a unique textile made out of 95% copper wire. It is a transparent copper textile with a high consistency and metal effect, especially designed to be used in acrylic panels by Acrylic Couture. This fabric is very sheer has been developed in specific colours including blue, purple and orange. The fabric has been designed in a way to coat the yarn in different colours and ensure it does not react or change when it comes into contact with chemicals used in acrylic. The fabric is floated into heated acrylic to develop acrylic panels. The process is done by melting and softening the acrylic and floating the etoile fabric in the acrylic which is then cooled...
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22 Nov

The classic Elegance of Velvet

V elvet, with its short dense pile, giving it a distinctive soft feel, is probably the most elegant and fine fabric for decoration. Our Studio has partnered with Trevira CS weavers, in order to offer the same opulent touch and feel not compromising on quality and safety. Whether applied in homes or hotels, whether weaved or printed, the outcome is under your eyes. The soft drape and shimmering surface is equal to cotton or viscose, but it does not burn in case of fire.

Aesthetic and functionality. Safety and comfort for stylish interiors. Fabrics that perfectly fit in elegant homes and hotels.

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21 Nov

Our Vision

Being a designer means creating a bespoke ambience and product, taking care of every detail that reflects our client's personality and not our Ego. Each project is tailored like a dress. The ability lies in moving between different styles, dealing with cultures near and far that reflect the world of the client. The good design is concerned with the general aspects and the individual design details, including all the decorative and stylistic elements that contribute to creating a customized environment and product. Too often we see professionals who propose themselves as designers, trespassing in a world that is not their for culture, knowledge and vision. As a result, they develop projects that are often self-referential, lacking in personality and...
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20 Nov

Award winning,Couture Collection

When we first saw the Kundan Silk carpets of Zollanvari, we’ve immediately associated the astonishing weaving and dying to fashion. That’s how the design concept came about. The beauty of some very iconic fabrics were the ideal inspiration for the ‘Couture Collection’ of Kundan Silk Carpets. The collection features different patterns: _Bouclé, inspired by the iconic jackets of fashion myth Coco Chanel _Tweed, sourced from the traditional British cloths but adding new shades of colour _Tartan, an evergreen pattern from Scotland here proposed with a fancy palette of colours The Couture Collection was designed for internationally reknown brand Zollanvari in 2014. It was awarded in 2014 as Best Modern Design Deluxe at Domotex Hannover and as winner at the Innovation Interior Awards...
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31 Oct

DM Grafiche,a challenging Brand

A brand repositioning is perhaps the most difficult design strategy project. The difficulty is even greater if the brand works in the communication field. You can not be communicator without communicating. This was the challenge. Through the repositioning, the brand has consolidated its heritage and has innovated those brand values that had to be aligned to a proper language. We have developed a new strategic brand positioning, a new corporate and new communication tools. The job was then extended to the restyling of the headquarter, whose details you may appreciate under the Interior & Styling chapter.

Rebranding never neglects the past, where the heritage of the brand lies.

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