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28 Oct

Best Western Premier, Concept

Design Your Room, this was the title of a contest to design the ideal hotel room for the Italian hotels associated to Best Western. SoFarSoNear is proud of the result achieved.
We did choose the ‘Best Western Premier’ brand, which stands for values ​​of style and excellence. The room and the bathroom, in the selection of furnishings and coordinated image, must convey a sophisticated personality and a unique style.
The team, did create a concept that, while proposing a functional layout, has favored the decoration.
The exclusive finishes and design of accessories, not just create a ‘strong and personal identity, but allow great flexibility even if the room layout does not require particular structural interventions. Our proposal consists of a selection of fine finishes, that metaphorically can be compared to a collection of tailored clothing; simply open the wardrobe and choose the most approriate dress for the occasion without having to intervene on the wardrobe itself.

The concept for Best Western Premier consists of a selection of fine finishes, that metaphorically can be compared to a collection of tailored clothing.

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