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Our Trend Concepts AW2019/20

A trend is a change or a development towards something new or different. The industries of fashion, design, technology and even food cannot prescind from identifying the colours and the mood of our future lifestyle.

In this section, we share our projection for the next season, one year ahead from now, i.e. for AW2019/20, along four different moods. We have searched and collected information on colours and style drivers, influenced by the cultural and social environments. We have added our personal view.

Individual versus social, projection versus protection define the consumers behaviours that will influence their expectations in design.