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7 May

RP,Dynamic Identity


he evolution of #Branding is moving, in the #digital world, but not necessarily only in it, towards an increasingly #dynamic identity component.
The identity we designed for #raffaellapalladino in its final version is in fact a three-dimensional object that conveys on the one hand a component of #recognizability, a textile #pattern with the proprietary initials RP, and on the other a component capable of # update to differentiate, through the presence of different materials and finishes, the offer, the product, the collection.
The logo therefore becomes an object that can also move in space, as suggested during the creative process of approaching the final proposal.
In general, an identity of this type is capable of #activating in different, dynamic ways, maintaining strong recognizability.
I also talk about it in my book on #ImmaterialPackaging since it is an extremely #innovative subject if it is thought of not only dynamic, as already happens, but also and above all #ACTIVE AND #REACTIVE.
If you want to learn more, the book is available on:

We aim to design as expression of creativity revealing the natural skills of author and executor