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22 Nov

Branding: Lo.Mazzaron

Since more than 20 years, Lo.Mazzaron is dealing with the research of shooting locations, for the most prestigious brands from the design and fashion world. The agency is a reference in Italy, for the professionalism, confidentiality and prestigious works is able to deliver. SoFarSoNear Studio job was to design the logo and the image of the agency, especially the presentation outlook, aligned to the level of quality and prestige of clients and locations.  

We aim to design as expression of creativity revealing the natural skills of author and executor

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5 Nov

Color&Patterns,Latest Fashion Design

F rom the influence of nature inspired patterns, whether borrowed from the animal or floral worlds, these new designs and silks are specially developed for Atelier Soledad Twombly. Dressing with color instantly adds character to your style. The fashion of Sole narrates the story of beauty and elegance in the natural world. The Atelier, as usual, has the ability to tailor a chic fashion rich in details; a style that fits all times and figures. Chapeau!  

We aim to design as expression of creativity revealing the natural skills of author and executor

...
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22 Sep

Milan,Penthouse steps from Duomo

Located in the historical center of Milan, in a modern building from the 70s, this apartment enjoys a view over the roofs thanks to the small terraces that surround the penthouse. The goal of the project was to keep the original plan and revisit the layout of the rooms and the overall decoration. A real challenge considering that the apartment was in a tremendous state, due to years of neglect. The premise had to accomodate a couple with a child and their furnishing, including a fully equipped kitchen, coming from the previous apartment. The moodboard developed specifically for the project features classic elements combined with modern ones. The colour palette mixes neutral tones, like taupe for the walls of the...
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8 Jul

Luxembourg,Progress so far

T he project started last September. Our clients asked for an elegant, modern interior. Neutral palette with some hues of colour, subtle and soft. SoFarSoNear chose furniture from leading Italian brands, lights from Flos you get never tired of and finishes that give that special touch of personality. The project is still in progress, but we wish to share a few 3D visualizations so far.  

Incredibly simple, extremely sylish. This is our way to design.

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21 Jan

Italian Interior Design Days

The recent health emergency is affecting our sociality and requires designers to assist the hospitality facilities with new solutions, that allow both aesthetic and functionality, nice and safe ambiances, easy and flexible. As designers ourselves, we aim to share with the design community we wish to collaborate with our recent efforts in providing products and interior concepts addressed to the currents needs. Please bear with me and I will drive you through this short video that resumes our recent developments.  

Stay safe and best wishes

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5 Oct

Bauhaus Collection on TV&Newspapers

Part of the 2020 city-wide creative women theme of the Municipality of Milan, the design section of ‘Nelle Mani Delle Donne‘ is curated by Gisella Borioli and titled ‘I Fiori della Materia’. Invited Design section participants include Francesca Gasparotti, co-founder of Italian design brand SoFarSoNear. Her Sunrise handwoven wool gabbeh rug—a type of pile rug associated with the Qashqa’i nomads of Iran—is from SoFarSoNear’s Ghashgha’i, Meet Bauhaus Collection for Zollanvari International. The exhibition did receive the appraisal of TV and newspapers. Nelle Mani delle Donne is @MyOwnGallery, Superstudio Più, via Tortona 27, Milan until 29th October 2020  

We aim to design as expression of creativity revealing the natural skills of author and executor

...
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24 Sep

Luxembourg,New@Media Bay

Where the treetops embrace the Kirchberg, this is where Media Bay is. A total of six buildings with modern office space, top quality commercial space and high standard housing. All the apartments feature large windows with panoramic views. A young couple of professionals has asked SoFarSoNear to design a new under construction 2 bedroom apartment, following all the necessary steps from the development to the decoration. Our usual way of working starts from the overall plan, including the electrical plan layout. The next step, which we consider crucial, is to develop the moodboards, that reflect the personality and wishes of our client and finally guide the overall style of the house. [eltd_blockquote text="Our task is to give...
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15 Sep

In Women’s Hands@Superstudio

A rt, design, architecture, international talents and emerging young people."In Women's Hands_I Fiori della Materia" is a tribute to female creativity.Curated by Gisella Borioli with Isabella Angelantoni Geiger, Vera Belikova, Mavi Ferrando, Francesca Gasparotti, Adriana Lohmann, Ilaria Marelli, Paola Navone, Elena Salmistraro. The whole exhibition focuses its attention on creatives attentive to the use of raw materials, from processing to enhancement, experimenting with new solutions to treat materials with personality and out of the ordinary. Architects/designers with original vision are Isabella Angelantoni Geiger, Vera Belikova, Mavi Ferrando, Francesca Gasparotti, Adriana Lohmann, Ilaria Marelli, Paola Navone, Elena Salmistraro. MyOwnGallery, Superstudio PiùVia Tortona 27 bis MilanSeptember 23 - October 29, 2020 (TUE - FRI 11.00 a.m. - 7.00 p.m. SA - SUN...
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10 Mar

Italy, revives, always

C ommitment, Solidarity, Unity, Bravery. In this time of uncertainty and difficulties, we wish to deliver a positive message from one of the most affected countries. Italy has survived many dramatic events, thanks to the committment and courage of its people. With its history and marvellous people and places, it is considered one of the most fascinating countries of the world. Our talents cover food, design, fashion, architecture, culture and many more. Italy deserves sympathy and respect.  

This is Italy, always.

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20 Dec

Mood, Rituals

T he focus is on ourselves and our need to re-establish our ties and connections. Never before have we perceived this sense of belonging as an indirect response to climate change, the escalation of global conflict and a rise in protectionism. For this trend we have identified two moods.Rituals: the familiar comfort of rituals, both spiritual and everyday is a way to make sense of our world and reassure in difficult times. The colour palette features more subtle colours and aged materials that celebrate longevity. Source: Colourhive, Heimtextile, Li Edelkoort, Nelly Rodi. Photo credits: Colourhive, Coppi Barbieri, Lynn Karlin, Nelly Rodi, Interior Design Magazine, SoFarSoNear  [eltd_blockquote text=" Rituals, a way to make sense of our world and reassure...
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