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20 Oct

Glitch, Fusion of Gabbeh and Glitch Art

T he inspiration for this latest collection, designed for Zollanvari International, is an ingenious fusion of traditional Gabbeh iconography and Glitch art – a visual style characterized by using digital or analog errors for aesthetic purposes, whether that be intentional (that is, “faking glitch” and obtaining a similar aesthetic through design) or by accident (a true manifestation inside of the system without human intervention). The term ‘glitch’ itself originates with engineers and astronauts explaining faults within the technology they were working with. But the visual aesthetic can be traced much further back, to the beginning of the 20th century through distorted forms in cubist paintings, abstract short films, and pixel-like rug designs akin to 8-bit video...
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25 Jun

Restyling, Milan Penthouse

T he addition of a floor to cieling library, featuring an industrial look, was the perfect choice to visually separate the living room from the dining area of this penthouse located in the city centre. The black metal finish enhances the photo collection on the wall. The shelves host the books and several art pieces and objects collected by the owners around the world. Form meets function, opening the space to light and air.  

Simple and stylish. This is our way to design

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30 May

R/Evolution,TriD Tricot

As partner of TREVIRA, the Studio has conceived a 3D textile surface weaved with a Trevira CS fibre combined with a low melt yarn. The density of the tri-dimensional pattern can be modulated according to the project needs.This new textile surface and concept is ideal for both residential and office applications and responds adequately to following concerns:_sound-absorption_aesthetics_complying to flame retardant requirements_easy installation even in existing layouts  

As designers we care about people.The Trevira CS brand identifies the permanently flame-retardant fabrics for a safe, attractive and comfortable environment.

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1 Mar

Leoni Guardiani,75 Years Jubilee

Iranian Switzerland-based firm Zollanvari celebrates a jubilee anniversary in 2022; this year marks 75 years of rug excellence and innovation for the well-respected brand. The company is a market leader, always pushing design and production boundaries to stay ahead of the rug crowd, a concept clearly demonstrated by the mighty Lion collection. SoFarSoNear Studio has a long lasting collaboration with Zollanvari for whom the Studio has designed various award winning collections. The Lion is part of the company's heritage, chosen for the 75th Anniversary. With the aim to communicate and further strengthen Zollanvari's image, SoFarSoNear has created a baroque inspired design but featuring a contemporary color palette.  [eltd_blockquote text="We have never shied away from trying something new, pushing the...
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22 Nov

Branding: Lo.Mazzaron

Since more than 20 years, Lo.Mazzaron is dealing with the research of shooting locations, for the most prestigious brands from the design and fashion world. The agency is a reference in Italy, for the professionalism, confidentiality and prestigious works is able to deliver. SoFarSoNear Studio job was to design the logo and the image of the agency, especially the presentation outlook, aligned to the level of quality and prestige of clients and locations.  

We aim to design as expression of creativity revealing the natural skills of author and executor

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5 Nov

Color&Patterns,Latest Fashion Design

F rom the influence of nature inspired patterns, whether borrowed from the animal or floral worlds, these new designs and silks are specially developed for Atelier Soledad Twombly. Dressing with color instantly adds character to your style. The fashion of Sole narrates the story of beauty and elegance in the natural world. The Atelier, as usual, has the ability to tailor a chic fashion rich in details; a style that fits all times and figures. Chapeau!  

We aim to design as expression of creativity revealing the natural skills of author and executor

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22 Sep

Milan,Penthouse steps from Duomo

Located in the historical center of Milan, in a modern building from the 70s, this apartment enjoys a view over the roofs thanks to the small terraces that surround the penthouse. The goal of the project was to keep the original plan and revisit the layout of the rooms and the overall decoration. A real challenge considering that the apartment was in a tremendous state, due to years of neglect. The premise had to accomodate a couple with a child and their furnishing, including a fully equipped kitchen, coming from the previous apartment. The moodboard developed specifically for the project features classic elements combined with modern ones. The colour palette mixes neutral tones, like taupe for the walls of the...
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8 Jul

Luxembourg,Progress so far

T he project started last September. Our clients asked for an elegant, modern interior. Neutral palette with some hues of colour, subtle and soft. SoFarSoNear chose furniture from leading Italian brands, lights from Flos you get never tired of and finishes that give that special touch of personality. The project is still in progress, but we wish to share a few 3D visualizations so far.  

Incredibly simple, extremely sylish. This is our way to design.

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21 Jan

Italian Interior Design Days

The recent health emergency is affecting our sociality and requires designers to assist the hospitality facilities with new solutions, that allow both aesthetic and functionality, nice and safe ambiances, easy and flexible. As designers ourselves, we aim to share with the design community we wish to collaborate with our recent efforts in providing products and interior concepts addressed to the currents needs. Please bear with me and I will drive you through this short video that resumes our recent developments.  

Stay safe and best wishes

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5 Oct

Bauhaus Collection on TV&Newspapers

Part of the 2020 city-wide creative women theme of the Municipality of Milan, the design section of ‘Nelle Mani Delle Donne‘ is curated by Gisella Borioli and titled ‘I Fiori della Materia’. Invited Design section participants include Francesca Gasparotti, co-founder of Italian design brand SoFarSoNear. Her Sunrise handwoven wool gabbeh rug—a type of pile rug associated with the Qashqa’i nomads of Iran—is from SoFarSoNear’s Ghashgha’i, Meet Bauhaus Collection for Zollanvari International. The exhibition did receive the appraisal of TV and newspapers. Nelle Mani delle Donne is @MyOwnGallery, Superstudio Più, via Tortona 27, Milan until 29th October 2020  

We aim to design as expression of creativity revealing the natural skills of author and executor

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