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Category: Branding

11 Jan

Azucena,Brand Repositioning

Named after the gypsy in the Italian opera Il Trovatore, Azucena was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua. The three architects, all based in Milan, created the brand to bring together a number of collections to furnish buildings they had designed. Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and...
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25 Nov

LLAB,A New Brand

The history of the company Luigi Lovato dates back to 1970. Since the beginning, the company was recognized as a reliable partner for the development of products having a high content of craftsmanship and quality. In 2017, the management's new vision was translated into design by SoFarSoNear. An art direction project that started with the repositioning of the brand, resulted in the development of a new consistent brand, LLAB and translated into a new line of furniture. Our passionate search to interpret the needs of contemporary living in a way that is original and unique, was the driving force behind the project.

Our aim is to leave a sign in design , where still people, ideas and material matter.

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31 Oct

DM Grafiche,a challenging Brand

A brand repositioning is perhaps the most difficult design strategy project. The difficulty is even greater if the brand works in the communication field. You can not be communicator without communicating. This was the challenge. Through the repositioning, the brand has consolidated its heritage and has innovated those brand values that had to be aligned to a proper language. We have developed a new strategic brand positioning, a new corporate and new communication tools. The job was then extended to the restyling of the headquarter, whose details you may appreciate under the Interior & Styling chapter.

Rebranding never neglects the past, where the heritage of the brand lies.

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