From the dawn of human communication towards immateriality. A new design methodology to fit into new evolutionary scenarios. Intangible packaging is a fascinating and completely new approach to packaging design in the era of digital communication and social media.

This is the main theme of a new book released by Luca Ferreccio, co-founder of SoFarSoNear Studio and Senior Lecturer at NABA Academy, Milan. You can get it at the link below:

https://store.youcanprint.it/il-packaging-immateriale/b/6961893b-9ab5-57c0-8651-e276f99eeab9

Dedicated to Elio Carmi, friend and mentor