May 2024

T he evolution of #Branding is moving, in the #digital world, but not necessarily only in it, towards an increasingly #dynamic identity component.The identity we designed for #raffaellapalladino in its final version is in fact a three-dimensional object that conveys on the one hand a component of #recognizability, a textile #pattern with the proprietary initials RP, and on the other a component capable of # update to differentiate, through the presence of different materials and finishes, the offer, the product, the collection.The logo therefore becomes an object that can also move in space, as suggested during the creative process of approaching the final proposal.In general, an identity of this type is capable of #activating in different, dynamic ways,...