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Category: Interiors & Styling

8 Mar

Milan,Apartment in Brera

Living "in Brera", as they say in Milan, is a real privilege. The area is one of the richest in history and beautiful architecture of the past, but also of premises in front of which in the evening there is a young crowd that celebrates the ritual of meeting again. Therefore, our project goal was not only to create the right interior, but also to protect the privacy of the owners from possible noise outside. The apartment has a surface of 150 square meter and is located on the sixth floor of a modern building. The owners, a couple of professionals, love to collect ojects and art during their travels. Entrance, large living room, kitchen, master bedroom, guest room...
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6 Feb

Milan,Penthouse steps from Duomo

Located in the historical center of Milan, in a modern building from the 70s, this apartment enjoys a view over the roofs thanks to the small terraces that surround the penthouse. The goal of the project was to keep the original plan and revisit the layout of the rooms and the overall decoration. A real challenge considering that the apartment was in a tremendous state, due to years of neglect. The premise had to accomodate a couple with a child and their furnishing, including a fully equipped kitchen, coming from the previous apartment. The moodboard developed specifically for the project features classic elements combined with modern ones. The colour palette mixes neutral tones, like taupe for the walls of the...
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10 Jan

ConceptTrevira CS Bauhaus Lounge

P aying tribute to this year’s 100 anniversary of Bauhaus, SoFarSoNear has developed a concept for multinational company Trevira, focusing on Trevira CS flameretardant textiles. Back in 1919, Walter Gropius founded a new art school in Weimar, Germany. What he created was revolutionary at the time – he combined art and craftsmanship, a concept which was until then unheard of. Creativity and manufacturing was united, art and industrial design was brought together in the mid-1920s and eventually this all led to the development of modern art, influencing architects, designers and artist in Europe and in the United States of America alike. The Trevira CS qualities on display in the Trevira CS Bauhaus Lounge demonstrate nicely the variety of...
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25 Nov

Milan,Urban Chic Loft

A loft is a space originally built for industrial use that was later converted into living space. Lofts are characterized by wide-open rooms, high ceilings supported by thick columns and large windows. A loft is like a blank canvas and it can be a challenge to convert it into an apartment. Empty spaces with no amenities like a kitchen or a bedroom. This space is part of a large compound isolated from the street with beautiful greenery all around. Our goal was to keep the original architecture made of iron and concrete, but develop a living space cosy and chic. The clients did also request to have a studio at ground floor level, divided from the private area...
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25 Nov

London,Belgravia Interior Boutique

Located within sight of Buckingham Palace, Mayfair and Knightsbridge, Belgravia interior boutique is the ideal place to find stylish contemporary collections for both interior and outdoor spaces. Stepping through the doors, the first thing clearly visible is the distinctive style of the Boutique. Elegant fabrics mix with artworks and furnishing. The thought-provoking and relaxing interiors of this onetime bank make this a special venue, where clients may find inspiration for the design of homes, hotels and commercial premises. For the project we did partner with stylish French brand Hamilton Conte, whose furniture and home accessories draw inspiration from their diverse cultural backgrounds and complementary talents. The atmosphere we've created is a fusion of 50s and 70s design, in a true Georgian...
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1 Oct

Best Western Premier, Concept

Design Your Room, this was the title of a contest to design the ideal hotel room for the Italian hotels associated to Best Western. SoFarSoNear is proud of the result achieved. We did choose the 'Best Western Premier' brand, which stands for values ​​of style and excellence. The room and the bathroom, in the selection of furnishings and coordinated image, must convey a sophisticated personality and a unique style. The team, did create a concept that, while proposing a functional layout, has favored the decoration. The exclusive finishes and design of accessories, not just create a 'strong and personal identity, but allow great flexibility even if the room layout does not require particular structural interventions. Our proposal consists of a...
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1 Sep

DM Grafiche,Space Design

We have repositioned the brand and its corporate and communication tools (see chapter Branding of the site). Then it was necessary to redesign its headquarter. The project was not an architectural project, but a project of interior designt hrough its brand values, a space design project from a communicational point of view. We have told a story inside these spaces. The history of this brand and the services provided. The concept was to consider an office environment, or a public environment like a store, showroom etc., as if it was a container. It evokes a packaging, that does not contain a product, but it does contain values. The space design addressed this way tells through the styling the...
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