brand repositioning is perhaps the most difficult design strategy project. The difficulty is even greater if the brand works in the communication field. You can not be communicator without communicating. This was the challenge. Through the repositioning, the brand has consolidated its heritage and has innovated those brand values that had to be aligned to a proper language. We have developed a new strategic brand positioning, a new corporate and new communication tools. The job was then extended to the restyling of the headquarter, whose details you may appreciate under the Interior & Styling chapter.
Rebranding never neglects the past, where the heritage of the brand lies.