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April 2019

21 Apr

Branding, Balteus and Cammino Balteo

T he Valle d’Aosta Autonomous Region announces a competition of ideas for the design of the Balteus logo, for a new tourist product developed within the strategic project "Bassa Via della Valle d'Aosta" co-financed by the European Fund. The “Bassa Via” is aimed at the sustainable development of medium and low altitude locations (currently marginally affected by the flows tourism), in a logic of delocalisation and seasonal adjustment of flows. The Cammino Balteo, is, in fact, a tourist product designed primarily for the spring and autumn. Our Balteus Logo proposal is inspired by the key concepts well expressed in the Brief.The sign is born from a graphic elaboration of the initial capital of the naming "B". Rotated horizontally it brings...
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