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24 Aug

Welcome to, Nature’s Magic Garden

W e at SoFarSoNear strongly believe in decoration.Our sense of creativity is a mix of tradition and innovation, the result of a creative process that works on the material, the design and the colour palette.Jardin Japonais and Paysage Fiabesque are two patterns that evoke the realm of fantasy. The design started from a collage of black and white photos of natural art forms. The wealth of beauty in nature, the architectural structure of plants and their ornamentally shapes, inspired the design of these patterns. Jardin Japonais features flowers of different sizes linked by ribbons in black&white or mauve with silver glitters. Paysage Fiabesque is made up of coronilla flowers and small trees in magenta&silver or chocolate&gold. Both patterns...
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20 Jun

Park Mont Avic,Exhibition Concept

To elebrate the 30th Anniversary of the Natural Park of Mont Avic, the Region Val d'Aosta has called a contest to conceive an exhibition at Forte di Bard. SoFarSoNear's concept did achieve a 2nd place, with a very high score. Our goal was to develop a display concept easy to install, flexible and complying to the budget assigned, but attractive and involving. The Gallery at the entrance shows the artworks of reknowned photographers in a museum like installation; the fabric used for the drapes is 'drap' a typical textile from Val d'Aosta. The flow of the exhibition is split into two main areas: on the left, the focus is on the history of the Park, on the...
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27 May

Bauhaus, 100year Anniversary Collection

P aying tribute to this year’s 100 anniversary of Bauhaus, SoFarSoNear has designed a new collection of Trevira CS flameretardant fabrics. Suited for drapes, the collection features two patterns, reflecting the main idea of combining aesthetic with simple geometries. 'Vienna' is inspired by the pattern of Thonet chairs, so popular at the time. 'Dots' plays with the different size of small squares and their optical effect. The colour palette ranges from neutrals to trendy shades, like Coral, elected colour of the year. The production technique uses Scottish Madras looms. Innovation and tradition, in order to preserve the past with an eye to the future. [eltd_blockquote text="Aesthetic and craftmanship. Safety and comfort. Bauhaus is still at the...
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21 Apr

Branding, Balteus and Cammino Balteo

T he Valle d’Aosta Autonomous Region announces a competition of ideas for the design of the Balteus logo, for a new tourist product developed within the strategic project "Bassa Via della Valle d'Aosta" co-financed by the European Fund. The “Bassa Via” is aimed at the sustainable development of medium and low altitude locations (currently marginally affected by the flows tourism), in a logic of delocalisation and seasonal adjustment of flows. The Cammino Balteo, is, in fact, a tourist product designed primarily for the spring and autumn. Our Balteus Logo proposal is inspired by the key concepts well expressed in the Brief.The sign is born from a graphic elaboration of the initial capital of the naming "B". Rotated horizontally it brings...
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8 Mar

Milan,Apartment in Brera

Living "in Brera", as they say in Milan, is a real privilege. The area is one of the richest in history and beautiful architecture of the past, but also of premises in front of which in the evening there is a young crowd that celebrates the ritual of meeting again. Therefore, our project goal was not only to create the right interior, but also to protect the privacy of the owners from possible noise outside. The apartment has a surface of 150 square meter and is located on the sixth floor of a modern building. The owners, a couple of professionals, love to collect ojects and art during their travels. Entrance, large living room, kitchen, master bedroom, guest room...
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7 Mar

Soledad Twombly,a unique Style

W e met Soledad Twombly many years ago, when we were starting to explore the fascinating world of textiles. It was love at first sight; she did receive us in a beautiful flat steps from Piazza di Spagna and she did enchant us with her style and her charming Argentine accent. "I only believe in style, it does not age and is always in fashion" is her credo. This is evident looking at the dresses she tailors. Since that date, we started to design fabrics for Soledad. The inspiration was and is always different; the sensual paintings from Alessandro Twombly, Soledad's husband and son of famous artist Cy Twombly, were our first source. Damien Hirst and his...
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7 Mar

La Carmen Toile,Classic unconventional

T he expressive power of Saba Italia LaCarmen’s unconventional look is evident from its unusual “collar” which can also be positioned vertically by means of innovative, self-supporting material. The concept underlying the design is that of a dual-purpose chair. With its collar up it is a snug, enveloping nest; with the collar down it has an informal look ideal for convivial settings. For its debut, SoFarSoNear did design a special dress inspired by the classic Toile de Jouy in a more modern outlook. The Studio did conceive three artworks for the different parts of the armchair, to be manually printed on a luscious cotton satin. A special version printed on a woolen and silk fabric was designed for...
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11 Jan

Azucena,Brand Repositioning

Named after the gypsy in the Italian opera Il Trovatore, Azucena was founded in 1947 by Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acqua. The three architects, all based in Milan, created the brand to bring together a number of collections to furnish buildings they had designed. Azucena has always been held in the highest esteem as an Italian brand, combining formal elegance, understated luxury and an aesthetical purity in its collections, all manufactured to the highest standard. Azucena was recently acquired by B&B Italia with the aim to preserve it's rich Italian heritage. SoFarSoNear Studio did meet the family owning the brand few years ago. Since the start, the relationship was one of complicity and...
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10 Jan

Johnny Depp,for Maurizio Galimberti

J ohnny Depp is one of the most famous and versatile actors of our time. Maurizio Galimberti is an Italian photographer known for his Polaroid Mosaics. For the popularity and success of his unusual representations of faces and landscapes, he has participated as a portraitist in numerous editions of the Venice Film Festival. In 2003 his portrait of Johnny Depp ended up being the cover of the English Times Magazine, in September of the same year. SoFarSoNear is proud to have the opportunity to translate the famous portrait in a limited edition rug, signed and certified by the author. Each carpet is hand-knotted with wool and viscose by skilfull artisans in Nepal using techniques passed on from generation...
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10 Jan

ConceptTrevira CS Bauhaus Lounge

P aying tribute to this year’s 100 anniversary of Bauhaus, SoFarSoNear has developed a concept for multinational company Trevira, focusing on Trevira CS flameretardant textiles. Back in 1919, Walter Gropius founded a new art school in Weimar, Germany. What he created was revolutionary at the time – he combined art and craftsmanship, a concept which was until then unheard of. Creativity and manufacturing was united, art and industrial design was brought together in the mid-1920s and eventually this all led to the development of modern art, influencing architects, designers and artist in Europe and in the United States of America alike. The Trevira CS qualities on display in the Trevira CS Bauhaus Lounge demonstrate nicely the variety of...
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